A Co-marketing Agreement is a contractual arrangement between two or more parties, typically companies or brands, to collaborate on marketing initiatives aimed at promoting each other’s products, services, or brands. This agreement allows the parties involved to leverage each other’s resources, reach, and customer base to achieve mutual marketing objectives and drive sales.
In other words, it facilitates collaboration between companies or brands to jointly promote their offerings, share marketing resources, and achieve mutual marketing objectives, fostering synergies and creating value for both parties involved.
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